Our Strategy

We will improve existing services and develop innovative new initiatives to increase our impact with our partners, children and their families.

We will achieve this by:

•  Improving engagement and monitoring to ensure that our partners optimise the use of assistive technology, enabling us to understand the impact of our services and areas for improvement
• Developing our high quality, multi-platform training to increase the skills and confidence of our children’s palliative care partners
• Influencing technology providers to develop new equipment and identifying the latest assistive technology solutions for use in children’s palliative care

We will identify and develop new, innovative, impactful partnerships with respite, specialist care and special educational needs services to meet the increasing needs of children, young people, their families and their care providers.

We will achieve this by:

• Increasing the number of children’s services benefitting from packages of technology and training.
• Extending the provision of Lifelites’ specialist training and consultancy to other partners across children’s palliative care and beyond.
• Introducing support and resources for parents to make our unique knowledge and expertise accessible to all children and young people with a life-limiting conditions.

We will increase and diversify sustainable charitable income from new and existing funders who share our vision and values.

We will achieve this by:

• Attracting multi-year funding streams through an improved partnership proposition for high value trust, corporate and philanthropic funders
• Expanding our community and individual giving programmes through modern, emotive digital fundraising campaigns
• Developing more efficient and meaningful donor relationships that empower and inspire supporters, and demonstrate the impact their support has

We will align our governance with the Charity Governance Code and regulatory bodies like the Fundraising Regulator and Charity Commission

We will achieve this by:

• Ensuring that all internal stakeholders understand, align to and champion Lifelites’ organisational purpose, values and objectives
• Measuring governance practices against the Charity Governance Code benchmarks and improving systems, policies and procedures, risk management and reporting mechanisms
• Improving diversity and representation at all levels of governance to better reflect our stakeholders and beneficiaries

We will develop and grow recognition of our brand, our work, and our standing as a trusted partner to the children’s palliative care sector, families and donors.

We will achieve this by:

• Implementing a modern, dynamic and compelling brand, visual identity and tone of voice to appeal to wider audiences, increasing engagement and support
• Identifying key audiences, channels and messages with a defined strategy and deliverable communications plan
• Establishing Lifelites as a thought leader in children’s palliative care, technology provision and social inclusion

We will develop a skilled, motivated and well-resourced team within an empowering culture

We will achieve this by:

• Benchmarking our current strengths, and identifying areas for development and improvement
• Implementing performance management processes to set objectives and activities aligned to Lifelites Strategic Plan and values
• Establishing a confident, proactive and creative culture designed to increase productivity and improve outcomes